Consumers couldn’t care less about 15 minutes of fame. They want 15 megabytes of...– Dr. Jeffrey Cole http://www.digitalcenter.org/pages/person_details.asp?intTypeId=3
Being driven is not the same as being passionate. Passion is a love for the...– http://twitter.com/SteffenStaeuber
Olympus gets real with Augmented Reality
There is a problem we see time and time again: brands using technology for technology’s sake rather than using it to actually add value to the brand or product message. The biggest culprit in recent years has certainly been Augmented Reality. Agencies have been swarming to use Augmented Reality (AR) in every campaign, plastering on QR codes and praying that their consumers will actually use them....
It’s almost like social media labors under the suspicion that if it stops...– http://www.justinkownacki.com/
In our minds, we’re all Lady Gaga with a slightly smaller wardrobe– http://www.justinkownacki.com/