I’ve been a bit sceptical of QR codes. Whilst consumers go mad for them in Asia, for whatever reason they haven’t caught on with European and American peeps. Sometimes that’s because the content behind the QR code is dull and doesn’t offer a fair value exchange for the hassle of getting out your phone, scanning it, etc etc. Sometimes it’s a case of poor media placement - my personal favourite being the QR code on a poster on the underground…where there is no web connection.
However, my faith in QR codes is somewhat restored in the fantastic example above. QRadio is a QR-art project by Berlin based artist, SWEZA.